Skip to main content
Letter A Image
Letter C Image
Letter T Image

Advance

Data Aptitude

Create

Compelling Data Messages

Transform

Your Organization

Letter A Image
Letter C Image
Letter T Image

Advance

Data Aptitude

Create

Compelling Data Messages

Transform

Your Organization

Letter A Image

AdvanceData Aptitude

Action Analytics’ APTITUDE framework is an eleven point roadmap for building a data literate and data centric organizational culture geared for strategy and analytics deployment at scale. Based upon the strong foundation of the Tableau Blueprint, AA APTITUDE comprehensively measures and instruments all facets of the modern, strategic, data adept organization.

Integrated for Action

Three pillars combine to deploy an effective data analytics strategy

  • Agility: data analytics deployment at scale
  • Proficiency: education, best practice, and measurement
  • Together: community, engagement, and support
Letter A Image

CreateCompelling Data Messages

Compelling Data Messages combine data, story, visual, and objective to produce an evocative, engaging, high utility communication that compels the audience to action.

Integrated for Action

Four elements are required to create a compelling data message:

  1. Goal: meaningful, specific objective in the real world
  2. Data: accurate, quality information
  3. Visualization: pre-attentive visual encoding
  4. Story: narrative and dialog
Letter A Image

TransformYour Organization

In the modern data-centric organization, decisions are made through consistent conversation around compelling data messages. These messages transform through dialogue in consistent conversation to produce immutable positive progress.

Integrated for Action

Three elements are required to create a consistent conversation

  1. Consistency in form, structure, data, and participants
  2. Inventory and ownership of pre-existing narratives
  3. Dialogical identity learning over compelling data messages