Skip to main content
Image of Analytics Strategist

Phil Ortiz

Analytics Strategist

Phil’s focused on understanding the world around him while helping others see it too. He tries to absorb the lessons from a wide range of career experiences including US Army Cavalry Officer, sales development representative, analytics consultant, and analytics manager in order to synthesize a multidisciplinary knowledge base to help those that may follow his path. Data visualization and critical thinking have become the lens with which he sees the world.
Outside of his professional journey, Phil is an avid gamer and photographer. He enjoys camping, Renaissance Faires with the Clan, walks with his Chihuahua, and all the new foods he can try.


Analytics Strategist

Action Analytics

July 2023 - Present

Defines and champions the analytics vision and strategy across multiple technology platforms. Maintains the ability to interpret business problems, wireframe and design analytics solutions, refine test and communicate those solutions with business constituent stakeholders. Delivers high quality analytics products, educational artifacts, and organizational guidance with authenticity and curiosity.

Team Lead Zuar


July 2022 - July 2023

Responsible for hiring, development, implementation, and coordination of a team of analytics consultants focused on Tableau related projects and initiatives for our customers. Ensured the quality of product delivery, training, and documentation over time. Built a program for internal and external education, training, and support of Tableau projects.

Analytics Consultant Zuar

March 2018 - July 2022


Visual Analytics

Deep requirement gathering Iterative user-focused development.

Program Management

Organization process improvement Risk assessment Analytics product and program evaluation.

Tableau Training

Tableau Desktop Beginner > Advanced Tableau Server Administration


United States Military Academy

Systems Engineering & Engineering Psychology


Training & Presenting


Analytical Problem Solving


Tableau Server & Cloud Administration


Tableau Desktop


Visual Information Design