AdvanceData Aptitude
Action’s Data APTitude framework is a rigorous maturity model for advancing data-driven decision-making in complex organizations. It systematically evaluates the leadership, culture, capabilities, and systems required to deploy analytics as an enduring, integrated, organization-wide competency.
Integrated for Action
Three pillars combine to deploy an effective data analytics strategy
- Agility: data analytics deployment at scale
- Proficiency: education, best practices, and measurement
- Together: community, engagement, and support
CreateCompelling Data Messages
Compelling Data Messages combine data, story, visual, and objective to produce an evocative, engaging, high utility communication that compels the audience to action.
Integrated for Action
Four elements are required to create a compelling data message:
- Goal: meaningful, specific objective in the real world
- Data: accurate, quality information
- Visualization: pre-attentive visual encoding
- Story: narrative and dialog
TransformYour Organization
In the modern data-centric organization, decisions are made through consistent conversation around compelling data messages. These messages transform through dialogue in consistent conversation to produce immutable positive progress.
Integrated for Action
Three elements are required to create a consistent conversation
- Consistency in form, structure, data, and participants
- Inventory and ownership of pre-existing narratives
- Dialogical identity learning over compelling data messages
