Jay Farias
Collaboration Architect
Jay is driven by a lifelong passion for discovering better ways to do things—whether it’s designing a workshop, optimizing a rock climbing session, or simply loading the dishwasher. He excels at exploring complex systems, uncovering hidden nuances, and refining how things work through constant testing and iteration.
He began his career in construction management, where he quickly saw the power of technology and data in transforming jobsite performance. This sparked a love for data visualization—a craft that blends logic and aesthetics to make complex information beautifully clear. Now, he’s channeling his extroversion, leadership, and systems-thinking into a new mission: bringing intention and structure to the chaos of collaboration. As a Collaboration Architect, Jay designs and facilitates purposeful spaces where teams align, engage, and move forward with clarity.
Outside of work, Jay can usually be found scaling a rock wall, practicing or teaching yoga, reading sci-fi and philosophy, or exploring the US with his partner and son in his self-built camper van.
"Collaboration should be powerful—not painful."
Experience
Collaboration Architect
The Action Company
June 2022 → Present
Jay works with with clients to solve complex challenges through intentional, structured collaboration. He leads custom-designed workshops tailored to client needs, using proven methods to gather input, eliminate barriers, and empower teams to make democratic, effective decisions.
Chief Energetics Officer
The Action Company
June 2022 → Present
Jay’s internal role is centered on shaping an energized, aligned, and high-performing culture within the organization. He helps lead the Action team by creating clarity, fostering accountability, and building momentum through strategic goal-setting and facilitation.
Analytics Strategist
Apple
June 2022 → Present
Leveraging over a decade of experience in data, analytics, and visualization, Jay partners with Apple stakeholders to support every stage of their data journey. From defining KPIs and designing scalable data models to building insightful, high-impact dashboards, he approaches each project with an owner's mindset—prioritizing clarity, precision, and long-term value. His focus is on delivering high-quality solutions that drive decision-making and business impact.
Associate Director of Data Viz
Evolytics
2018 → 2022
Self-Service Analytics Lead & BI Developer
PRA Health Sciences
2017 → 2018
District SharePoint & Tableau Solutions Manager
Kiewit
2010 → 2017
Services
Custom Workshops
Design and facilitation tailored to your team’s unique needs, goals, and dynamics.
Whether you’re navigating a big transition, aligning on strategy, strengthening team culture, or solving complex problems—custom workshops bring the right people together, in the right way, at the right time.
Leadership & Teambuilding Offsites
Purposeful retreats designed to create space for clarity, connection, and transformation.
When teams step away from the day-to-day, powerful things can happen—but only if the time is held with intention. Jay designs and facilitates custom retreats that go beyond the typical agenda, creating immersive experiences where teams can reset, reflect, and reimagine together.
Meeting & Collaboration System Redesign
Declutter how your team works—design collaboration systems that make space for focus, clarity, and flow.
Most teams don’t need more collaboration—they need better collaboration. Jay offers a structured yet human-centered approach to evaluating how work actually gets done: meetings, communication channels, decision-making processes, and workflows.
Education
Kansas State University
Mechanical Engineering