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Action's TC26 Post-Conference Thoughts See all of our insights, analysis, interviews, and takeaways from Tableau Conference 2026
Our TC26 Takeaways
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Jay Farias

Collaboration Architect

Jay is driven by a lifelong passion for discovering better ways to do things—whether it’s designing a workshop, optimizing a rock climbing session, or simply loading the dishwasher. He excels at exploring complex systems, uncovering hidden nuances, and refining how things work through constant testing and iteration.

He began his career in construction management, where he quickly saw the power of technology and data in transforming jobsite performance. This sparked a love for data visualization—a craft that blends logic and aesthetics to make complex information beautifully clear. Now, he’s channeling his leadership skills and systems-thinking mindset into a new mission: bringing intention and structure to the chaos of collaboration. As a Collaboration Architect, Jay designs and facilitates purposeful spaces where teams align, engage, and move forward with clarity.

What Our Clients Say

"Jay led an innovative group that helped shape our company's efforts to capture and use data to improve our operations and decision making." Sr Project Engineer, Kiewit
"Jay is very good at creating effective solutions using data visualization tools. I worked with him on several solutions which increased productivity in the field." Pranay Sheel Enamala, Lead Electrical Field Engineer, Kiewit
"Jay worked diligently and successfully to build, grow, and evolve data viz and Tableau capabilities at our firm." Chase Porter, Sr Director of Data Operations, Evolytics

Experience

  • Collaboration Architect

    The Action Company

    June 2022 → Present

    Jay works with with clients to solve complex challenges through intentional, structured collaboration. He leads custom-designed workshops tailored to client needs, using proven methods to gather input, eliminate barriers, and empower teams to make democratic, effective decisions.

  • Chief Energetics Officer

    The Action Company

    June 2022 → Present

    Jay’s internal role is centered on shaping an energized, aligned, and high-performing culture within the organization. He helps lead the Action team by creating clarity, fostering accountability, and building momentum through strategic goal-setting and facilitation.

  • Analytics Strategist

    Apple

    June 2022 → Present

    Leveraging over a decade of experience in data, analytics, and visualization, Jay partners with Apple stakeholders to support every stage of their data journey. From defining KPIs and designing scalable data models to building insightful, high-impact dashboards, he approaches each project with an owner's mindset—prioritizing clarity, precision, and long-term value. His focus is on delivering high-quality solutions that drive decision-making and business impact.

  • Associate Director of Data Viz

    Evolytics

    2018 → 2022

  • Self-Service Analytics Lead & BI Developer

    PRA Health Sciences

    2017 → 2018

  • District SharePoint & Tableau Solutions Manager

    Kiewit

    2010 → 2017

Services

  • Custom Workshops

    Design and facilitation tailored to your team’s unique needs, goals, and dynamics.

    Whether you’re navigating a big transition, aligning on strategy, strengthening team culture, or solving complex problems—custom workshops bring the right people together, in the right way, at the right time.

  • Leadership & Teambuilding Offsites

    Purposeful retreats designed to create space for clarity, connection, and transformation.

    When teams step away from the day-to-day, powerful things can happen—but only if the time is held with intention. Jay designs and facilitates custom retreats that go beyond the typical agenda, creating immersive experiences where teams can reset, reflect, and reimagine together.

  • Meeting & Collaboration System Redesign

    Declutter how your team works—design collaboration systems that make space for focus, clarity, and flow.

    Most teams don’t need more collaboration—they need better collaboration. Jay offers a structured yet human-centered approach to evaluating how work actually gets done: meetings, communication channels, decision-making processes, and workflows.

    Most teams don’t need more collaboration—they need better collaboration. Jay offers a structured yet human-centered approach to evaluating how work actually gets done: meetings, communication channels, decision-making processes, and workflows.

Education

  • Kansas State University

    Mechanical Engineering

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"Collaboration should be powerful—not painful."

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