Skip to main content
Image of Analytics Strategist

Jeremy Paytas

Analytics Strategist

Jeremy is a passionate consultant and has engaged with clients in a wide range of industries including Finance, Software, Retail, and Advertising. He has years of experience leading Business Intelligence and Data Science teams and is eager to share his knowledge with teammates and co-workers. This desire to teach culminated in becoming an Adjunct Professor teaching higher education classes in Data Visualization and Applied Marketing Analytics. As an Actionaut, Jeremy is excited to share his knowledge and experience with clients and help advance their ability to drive insights into their business practices.
In his spare time Jeremy enjoys spending time with his family, working on home projects, playing basketball, and basking in the splendor of nature. As an individual that values integrity, empathy, harmony, and invention, don’t hesitate to reach out to Jeremy with any business intelligence questions or needs!

"Actions speak louder than words"


Analytics Strategist

Action Analytics

March 2023 → Present

Jeremy is an Analytics Strategist providing analytics strategy and leadership. He is responsible for conceptual wire framing, overcoming technical and procedural hurdles, and integrating new features into reporting projects.

Adjunct Professor

Baldwin Wallace University

May 2019 → Present

Applied Marketing Analytics (Graduate)
Created course through work experiences with a focus on data gathering, wrangling, analytics, and marketing applications through B2C and B2B lenses.

Data Visualization (Graduate and Undergraduate)
Developed course using resources from Few, Knaflic,and others to enable deep understanding of data visualization and interpretation through use cases and best practices.

Manager, Enterprise Analytics


April 2021 → March 2023

Jeremy led a team of Business Intelligence Analysts and Data Scientists providing enterprise wide analytics and reporting services. Initiatives included establishing analytics best practices, standing up new reporting infrastructure, and advancing analytic capabilities. He laid the foundation for Data Literacy and improved operational procedures resulting in greater understanding and faster insights.

Senior Manager, Marketing Analytics

Hyland Software

April 2017 → April 2021

Jeremy led Hyland’s Marketing measurement as a senior leader of the Marketing Operations team. Responsibilities included utilizing disparate marketing data (Salesforce CRM, Pardot, Google Analytics, etc) to measure campaign performance and research customer behavior patterns. Jeremy facilitated work across multiple teams in order to discover never-before-seen insights and track down the ultimate Marketing measure - ROI.

Director, Business Intelligence

Precision Dialogue

May 2010 → April 2017

At Precision Dialogue Jeremy was responsible for establishing data visualization standards and best practices for the Business Intelligence team. The breadth of his experience crossed multiple industries including Financial, Retail, and Advertising. Jeremy led a team of BI Consultants and helped negotiate BI solutions for many clients including Sherwin Williams, Ulta Beauty, Estee Lauder, and AutoZone.

Visual Information Design

Data Analytics Strategy and Execution

Jeremy creates roadmaps to streamline analysis from wireframes through production

Data Visualization

Jeremy utilizes his knowledge of databases, data visualization, and analytics to synthesize data into actionable insights

Teaching and Mentoring

Jeremy shares his knowledge and experiences with analysts and students


Cleveland State University

Masters of Business Administration

Cleveland State University

Bachelors of Business AdministrationMarketing


B2B Marketing Strategy and Measurement


B2C Marketing Strategy and Measurement


Tableau Visualization


Tableau Server


Business Intelligence and Data Warehousing


Higher Education Teaching and Curriculum Creation


Analytics Strategy


Enterprise Systems Architecture


Program Management


Alteryx Designer


Jeremy Paytas Resume

Jeremy Paytas (Transparent)

Connect with Jeremy