Keith Helfrich
Founder, Managing Director
Keith is the Founder and Managing Director of The Action Company, an independent consultancy of industry-leading data and visualization experts, known as the Actionauts. At Action, he has developed the Actological Approach™ to deliver nonlinear advancements in data-informed decision-making.
Experience
Founder, Managing Director
Action
March, 2015 → Present
Keith is the Founder and Managing Director of Action, an independent consultancy of industry-leading data and visualization experts, known as the Actionauts. At Action, he has developed the Actological Approach™ to deliver nonlinear advancements in data-informed decisio-making.
Analytics Lead
Environmental and Supply Chain Innovation @ Apple
April, 2021 → Present
Keith currently leads analytics strategy for 9 lines of business comprising Apple’s Environmental and Supply Chain Innovation program. He is a long time data coach to all of Apple, delivering deep expertise across multiple skill domains.
Tableau Enablement and Visualization
Global Business Intelligence @ Apple
Feb, 2014 → Apr, 2021
Principal on-premise consultant for Apple's Enterprise Tableau deployment. The largest Tableau Server footprint in the world. As a leader and cultivator of Apple’s central Tableau center of excellence, Keith catalyzed culture change and enabled both business and technology improvements across more than a dozen business units at Apple.
Services
Data Analytics Strategy and Execution
Keith weaves organizational Enterprise analytics into a consistent and strategic shared business reality at scale.
Data Literacy and Culture Building
Action Analytics APTITUDE is an eleven point framework for building a data literate and data centric organizational culture geared for strategy and analytics deployment at scale.
Visual Information Design
Keith builds advanced visual analytics tools that catalyze clearly actionable insight and enable confident business execution.
Education
University of Florida
Decision and Information Sciences
Stanford
Social and Economic Networks
Statistical Learning
Duke
Reasoning, Data Analysis, and Writing
Skills
Program Management
Analytics Strategy
Bespoke Tableau Visualization
Alteryx Designer
Visual Thinking
Business Intelligence and Data Warehousing
Workshops & Facilitation
Tableau Server
Enterprise Systems Architecture
Social Network Analysis of Tableau Conference Twitter Activity
