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Action's TC26 Post-Conference Thoughts See all of our insights, analysis, interviews, and takeaways from Tableau Conference 2026
Our TC26 Takeaways
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Shaun Davis

Applied AI and Analytics Consultant

Shaun Davis builds AI and analytics systems that turn data into decisions. His career, spanning business intelligence, data engineering, and applied AI, follows one question: how do you cut through noise instead of adding to it? He develops agents that automate workflows, MCP servers that streamline developer tools, AI-driven data quality systems, and retrieval systems that turn archives into answers. Underneath it all is a strong data foundation that keeps outputs trustworthy.

A recent client described him as “a data therapist” who understands how to turn inputs into outcomes.

Shaun’s engagements stay lightweight and focused. A weekly 25-minute session is enough to review progress, remove blockers, and set direction. He builds between sessions, brings in additional support when needed, and delivers usable artifacts, not meeting overhead.

What Our Clients Say

"Shaun is my data therapist. He understands the unique challenges of data professionals and how to deliver outsized outcomes from our inputs." Lead Developer, Internal Tooling Team

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Experience

  • Data + AI Consultant

    Enterprise Operations & Reliability

    2024 – Present

    Embedded with an operations and site reliability organization at a Fortune 10 tech company, building AI-driven data systems that help incident managers reduce repeated outages. Current work includes quality-verified incident data consolidated across distribution mediums using AI, MCP servers that save developer time and improve data consistency across tools, and AI-driven data quality systems that surface issues before they reach decision-makers. The charter is simple: turn fragmented operational signals into trusted, consumable insight, fast enough that engineers act on it instead of archiving it.

  • Data Engineer & BI Lead

    Enterprise Marketing

    2021 – 2024

    Three-year engagement with the services marketing organization of a Fortune 10 tech company. Rebuilt the consumption layer so marketers could answer revenue questions without waiting on the data team, overhauled the visual analytics brand to match a notoriously high design bar, and shipped Tableau and Alteryx solutions that became the team's daily operating surface. Several concurrent engagements across product design, environmental, and health organizations, ran in parallel during this period, each with its own stakeholders, data, and success criteria.

  • Founder

    Therefore Data

    2020 - 2021

    Built a consulting practice from scratch serving Procter & Gamble, Kraft Heinz, Amtrak, Northeastern University, and a legal-tech SaaS, CPG, transportation, higher education, and legal tech inside a single year. The through-line across every engagement: Tableau development that turned data into action. The range of industries wasn't a coincidence, it was the methodology proving it travels.

Services

  • AI Adoption and Integration

    -AI Use Case Discovery and Roadmapping
    -Human-Centered Automation Design
    -Applied AI Sprints
    -Context Engineering and Knowledge System Design

    AI that works because everyone helped build it. Most AI initiatives don't fail in engineering. They fail in the gap between a prototype and a Tuesday morning. Shaun builds AI that survives contact with the business, starting with the people doing the work, surfacing what's truly broken, and designing the workflow, guardrails, and integrations that make AI usable in real systems. Recent work includes MCP servers that save developer time and improve data consistency, AI-driven data quality tooling that catches issues before they reach decision-makers, and retrieval systems that turn organizational archives into answers.

  • Modern Data Foundations

    -Pipeline Reliability and Data Flow
    -MDM and Data Quality
    -Metric Truth and Drift Prevention
    -Governance Without Gridlock

    The governed analytics backbone that makes everything else possible. Reliable automation, trustworthy reporting, and AI initiatives don't begin with models. They begin with modern, lasting foundations. Shaun builds that backbone the way Action builds it: stable pipelines, authoritative records, clear metric definitions, and pragmatic governance that accelerates delivery instead of blocking it. Current work includes quality-verified incident data consolidated across distribution mediums, designed so site reliability teams get signals they trust instead of signals they argue about.

  • Visual Data Storycraft

    -Data Narrative Construction
    -High-Impact Dashboards
    -Wireframing and Storyboard Design
    -Advanced and Bespoke Data Visualization

    Visual analytics people actually want to use. Most visualization efforts fail because the experience is wrong: charts pile up, KPIs lack context, users click once and never return. Shaun treats analytics as a design and communication discipline: story structure anchored to real decision moments, information hierarchy that reduces cognitive load, and KPIs framed with thresholds and action paths. Across a decade of Tableau practice, including a visual analytics brand overhaul for a Fortune 10 marketing organization and development work for CPG, transportation, higher education, and legal-tech clients, the outcome has been the same: dashboards teams open on Monday morning without being asked.

Education

  • Florida State University

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"Most AI projects stall between model and decision. I build the systems, agents, pipelines, analytics that close the gap."

"Shaun and his team have transformed raw data into engaging and dynamic visuals designed to encourage schools to identify and reflect where they may be losing students. Shaun's work is amazing and we are grateful every day for his partnership!"
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Connect with Shaun