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Analytics Strategist

Tanner is an analytics enthusiast with an exciting career that includes leading the Data Visualization Center of Excellence and the Customer Success for Analytics Enablement organizations at Nike. Before that, Tanner served as a Senior Business Intelligence Consultant at InterWorks, where he turned complex data into clear insights for a variety of clients.

With a Product Management Certification from Cornell University, Tanner loves blending technical prowess with creativity to make data not just informative, but engaging and impactful. A firm believer that “Without data, you’re just another person with an opinion,” Tanner aims to show how data can tell a story, change behaviors, and improve results!

When Tanner isn’t busy with analytics, you can find him hitting the slopes, camping under the stars, or traveling to new places with his family.

Experience

  • Analytics Strategist

    Action

    December, 2024 → Present

    Helping clients turn data into actionable insights.

  • Director, Customer Success for BI & Analytics Enablement

    NIKE

    December, 2021 → July, 2024

    Led teams focused on driving awareness, adoption, and utilization of Nike’s enterprise BI & Analytics, Data Pipelining, and AI/ML software products.

  • Director, Data Visualization COE

    NIKE

    August, 2018 → December, 2021

    Established the Nike Data Visualization Center of Excellence to create an analytics community and enable best-in-class data visualization for Nike business teams.

  • Senior BI Consultant

    InterWorks INC

    May, 2013 → July, 2018

    Responsible for consulting on and delivering visualization products in tools such as Tableau, Alteryx, Dataiku, and custom web applications. Contributed to the visualization strategy and capabilities of dozens of companies ranging from start-ups to Fortune 100s.

  • Director of Software Development

    Central Rural Electric Cooperative

    December, 2011 → May, 2013

    Led a dynamic team of software developers working to leverage data and analytics to identify energy utilization trends, anomalies, and points of failure to improve relationships with energy consumers.

Services

  • Making Data Actionable

    Tanner is passionate about helping his clients measure the right KPIs to truly understand performance and drive growth. By identifying key indicators that align with strategic goals, he is able to transform complex data into actionable insights. This not only helps pinpoint areas for improvement but also empowers clients to seize opportunities, ensuring that the collected data becomes a powerful tool for our ongoing success.

  • Data and Analytics Strategy and Execution

    Tanner focuses on developing a robust data strategy and ensuring its effective execution. This involves creating detailed roadmaps outlining data initiatives and alignment with overall business objectives. By integrating best practices in product management and meticulous planning, Tanner guides his clients through the entire lifecycle of data projects. This strategic approach not only enhances data capabilities but also drives meaningful outcomes that support organization’s goals.

  • Teaching and Coaching

    Tanner loves to share his knowledge and experience with students and early-in-career individuals.

Education

  • Cornell University

    Certification in Product Management

Skills

  • Analytics Product Management

  • Analytics Strategy

  • KPI/Metric Design

  • Data Governance

  • Data Visualization

  • SQL

  • Bespoke Mobile Analytics Applications

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Adventurous, Intelligent, Strategic, Kind, Loyal, Dependable, Creative, Resourceful