Travis McElhany

Travis leads marketing and business development at Action, planning and executing the company’s go-to-market strategy to attract and win new enterprise clients. He brings together clear positioning, integrated campaigns, partner and referral relationships, and sales pipeline management to create a consistent path from awareness to new business. His focus is connecting clients’ business challenges with Action’s data and AI capabilities, building trusted relationships, and supporting the company’s long-term revenue growth.

Travis led marketing at City Lifestyle, bringing together his experience in creative strategy, brand development, and growth marketing. The role applied that background within a media business built around local publications, digital content, and community connections.

Travis led growth marketing for Evolytics, and later Concord, focusing on marketing and business development to grow revenue from new and existing clients. At Concord, he helped attract and win twice as many new clients year-over-year after establishing an integrated marketing and new business technology stack, campaigns, and processes.

Travis oversaw marketing strategy, execution, and measurement, coordinating team members, partners, and vendors with a focus on annual double-digit revenue growth. As a member of the executive team, he reported to the company president and advisory board.

Travis led product development and marketing for launches across multiple companies and products. His work spanned SaaS, transportation, and health and wellness, combining creative direction with product development and launch marketing.

Travis progressed through creative leadership roles at VML, managing strategy and execution for multiple teams serving more than 15 clients and leading new business efforts. Clients included Ford, Microsoft, Colgate-Palmolive, Bayer, and Dell. He later led Red Fuse’s digital creative team for Hill’s Pet Nutrition across consumer and professional products.

Travis developed concepts, design, and animation for websites, online games, brand identities, collateral, direct mail, and print. As Senior Art Director, he also served as a lead visual designer and mentor, with clients including Colgate-Palmolive, Colgate Professional, Burger King, and AMC Theatres.

Travis worked as an independent designer in digital and print design and brand development for local clients and agencies.

Travis began his professional career as an interactive designer, building websites, digital assets, and animations for clients advertising in the print publications.