Sara Millington

At Havenly Brands, I owned sales and demand forecasting across six consumer brands, connecting marketing performance and historical trends to monthly and quarterly growth planning. I worked directly with marketing, brand, and finance leaders to turn data into clear recommendations on channel investment and promotional strategy.
When the company acquired four new brands, I led the data migration and built out the full Looker infrastructure across marketing, forecasting, inventory, product, and customer segmentation. The centerpiece was a unified customer and order table across all brands that became the foundation for cross-brand analysis and targeted marketing.
Beyond the builds, I developed decision frameworks for growth initiatives and translated complex analysis into a point of view, not just a pile of charts.

At Hyland Software, I unified marketing data across Salesforce, Segment, 6sense, and Google Analytics to measure campaign performance and understand customer behavior. I built and managed dashboards covering pipeline funnel, events, and department KPIs, including one tied directly to team compensation payouts. I also built a lead scoring dashboard that surfaced high-value, high-activity leads to help sales prioritize outreach. Beyond the reporting, I analyzed campaign performance to identify what was working and translated those findings into guidance on new campaigns and digital assets.

At PNC, I supported consumer lending strategy through data analysis and reporting across retail sales performance, incentive programs, and macroeconomic-driven goal setting. I analyzed retail-wide campaigns and calculated ROI on incentive programs designed to drive branch-level production, providing clear narratives on performance strengths and opportunities to inform sales strategy. I also led an agile team to build automated sales goal models that adjusted dynamically to macroeconomic shifts, keeping targets responsive to real market conditions rather than static benchmarks.

At the Federal Reserve Bank of Cleveland, I supported Ph.D. economists in the Macroeconomic and Finance groups by collecting and analyzing economic datasets to identify trends and contribute to internal and external publications.
I co-authored over 20 monthly Economic Trends pieces, contributing topic ideas, data analysis, charts, and draft text for public publication. The work was cited by the Wall Street Journal, Bloomberg, and the Financial Times.
At the senior level, I provided direct analytical and data support to the Bank president and senior policymakers as they prepared for FOMC interest rate meetings.